Compass Fairs

Achieved 35% increase in online conversions through digital marketing

Compass Fairs is one of Scandinavia's largest exhibition organizers fairs from AtoZ. They wanted to increase their visibility through digital marketing and attract new exhibitors and customers. We helped Compass Fairs become visible to potential customers who didn't know about them before, but were searching for their services.

Customer:

Compass Fairs

Category:

Online Conversions

Our Service:

Google ads, Consulting and Search Engine Optimization

​Outcome:

Achieved 35% increase in online conversions through digital marketing

Solution

The challenge was that Compass Fairs was not visible in the most important terms associated with their own services, and we realized that it would take time to get them up to a good organic location.

Through the Search Advertising, Compass Fair became visible right away, while gaining useful data that gave us insight into what words and phrases we should work with long-term through search engine optimization. This strategy has proven to work very well for Compass Fairs over a long period of time. Search engine optimization and search advertising have contributed to a 35% increase in conversions in a year!