What is Performance Marketing?
Performance Marketing is as it sounds – marketing based on performance.
This performance can be an array of executed desired results, such a completed lead, sale, booking or download.
A comprehensive term, Performance Marketing is a combination of paid advertising and brand marketing put together, but only paid out once the completed desired action takes place.
This win-win marketing opportunity for a retailer or “merchant” and affiliate or “publisher” allows both parties to truly target campaigns in a strategic, high ROI way, all based on performance.
By paying the affiliate or publisher when a specific action is completed, a merchant can feel confident that their money is being well spent since they are already converting their target audience before they pay for the transaction.
Further, because merchants are only paying after the desired action takes place, they also receive the extra added benefits of free brand exposure and targeted clicks along the way.
There is no other new customer acquisition strategy or marketing opportunity like it today!
content originally ran in BigCommerce by Sarah Bundy