What are Some Performance Marketing Tips to be Successful?
1. Focus on a good landing page and offer.
2. A/B test and optimize for revenue-driving KPIs.
3. Choose your traffic sources.
4. Track and monitor as much as you can.
5. Be compliant.
1. Focus on a good landing page and offer.
When it comes to Performance Marketing, a bad landing page can deter visitors from converting and a bad offer can prevent them from clicking through.
Further, both of these not working as well as they should, will deter partners from working with you and being excited about promoting your product and brand.
As an advertiser, make sure you are offering your publishers enticing offers to promote and audit your website for any problems a visitor might encounter when they arrive on the appropriate landing page(s).
Think of and test the entire user experience when they get to your website and mobile site.
As a publisher, always audit links and offers you have available, keep the latest content and releases up and update any landing pages that are under-performing.
2. A/B test and optimize for revenue-driving KPIs.
As any good marketer knows, testing and measuring are essential for any good marketing strategy to work.
When it comes to Performance Marketing, try different techniques and strategies for optimization of conversions and click-through rates, AOVs and traffic by doing A/B testing for a clearer answer to what’s working and what’s not.
3. Choose your traffic sources.
Making sure your traffic is coming from reputable sources and locations is extremely important with Performance Marketing.
When less than reputable sources are advertising you, consumers will think twice about trusting you as a brand and will be deterred from buying or visiting you again.
4. Track and monitor as much as you can.
Attribution, mobile vs. desktop, bounce rates, etc. all give important data points that can give you better insight to what is working and what is not.
Just like testing, tracking and measuring gains and losses is equally important to getting the most out of your Performance Marketing campaigns.
Without the analysis of your work and adjustments to optimize it, your program and your sales, will not grow.
5. Be compliant.
Performance Marketing is all about building relationships between brands and publishers to reach, engage and convert the audiences of others to build your sales and brand.
To do this successfully, both brands and publishers need to follow the rules.
The Federal Trade Commission (FTC) has ever-evolving laws and policies in place, so it is up to both the brands and publishers to stay on top of these federal requirements to ensure that their programs and posts are aligned.
content originally ran in BigCommerce by Sarah Bundy