Performance Marketing: Everything You Need to Know

Performance Marketing is an online advertising strategy that is making a bigger mark in the digital marketing world year over year.

In 2016, Business Insider stated that nearly three-quarters (74%) of US shoppers say they visit two to three nonretail websites before completing a purchase, and 16% say they visit more than four websites, according to Rakuten Marketing and Forrester Research.

These are significant numbers when looking at the global ecosystem of buyers, and they continue to raise with continued interest in Performance Marketing as a new customer acquisition, customer reach, engagement, and conversion strategy.

This growing interest can be seen in the projected number of spend for US affiliate marketing alone – $6.82 billion by 2020.

If you’re looking to dive into the world of Performance Marketing and need to fine-tune your skills, you’ve come to the right place.

We’ve put together an easy reference guide to all things Performance Marketing for beginners that will have you feeling like an expert in no time.

content originally ran in BigCommerce by Sarah Bundy