ATL Traffic education

Double sales of the theory book "The road to the driver's license" compared with the previous year

ATL is the country's largest trade association for traffic schools and has branches throughout Norway. They work for good traffic training and facilitate good and predictable framework conditions for members. In connection with the sale of "The Road to the Driver's License" through teoribok.no, we contributed the advertisement for the book. This resulted in a doubling of sales compared to the previous year.

Customer:

ATL

Category:

E-commerce

Our Service:

Google ads and Consulting

​Outcome:

Double sales of the theory book "The road to the driver's license" compared with the previous year

Solution

After reviewing customer goals and needs, we chose to focus on search advertising and display advertising through Google Ads.

The display advertising drew attention to the book the audience ATL wanted to reach. Through the search advertising, we were actively present where the potential buyers searched for the book. The strategy proved to work very well and the campaign helped ATL double the sales of the theory book compared to the previous year!